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While there’s no hard and fast rule on what hair color works best on any person, following some basic rules will help you find the dye that works best with your natural skin tone and other features. Determine whether you’re looking for a temporary or permanent dye job. Then, as you consider your options, consider how often you’re willing to touch up your dye job. This is why before anyone uses any hair dye, they should research what kind will benefit them and their hair type the most. Ammonia is an effective hair color ingredient—in both at-home and in-salon color treatments. It elevates the pH in your hair so the cuticles open on each strand, allowing color to be deposited inside.
Best Temporary At-Home Hair Color
TBH, showing a little root is no big deal, but when they start to take on a life of their own, it’s time to touch them up. All you have to do is shake this can, hold it about six inches away from your roots, and spray. Plus, it’s transfer-proof (just let it dry for a few minutes), so you don’t have to worry about it getting all over your hands.
Phyto Phytocolor Permanent Hair Color
Finally, Beauty Lab scientists measure color change in the dyed hair samples using the VeriVide DigiEye system to determine how much each faded over time. Just like in the salon, ESalon's professional colorists create a customized hair color just for you and your hair needs, which is then shipped to your door for application at home. If you’re trying to go all out with your hair color, this is the brand for you. With colors ranging from bright pink to deep violet, this semi-permanent hair color will last you four to six weeks. Just be sure to wash with a sulfate-free shampoo post-dye—they’re formulated to make sure your color doesn’t fade. Keep reading for the full breakdown of the 17 best at-home hair colors and dyes that will give you vibrant, shiny, and healthy color, whether you're a strawberry blonde or have ash brown hair.
Schwarzkopf Keratin Color Permanent Hair Color
Made in a wide array of fun and pretty colors, it's intended to replace your normal daily conditioner to maintain unique hair color (though isn't meant to conceal grays). In GH Beauty Lab testing, experts found that Clairol Nice 'n Easy was the best pick for light hair and has a gentler, more conditioning formula. While all brands tested for blonde shades have only scored average (or worse) for covering up gray, this stood out for fade resistance and keeping its shine.
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Enter this box hair color, which contains three butters (mango, shea, and coconut) to ensure your hair doesn’t look dry AF post-dye. It also comes with a hair mask full of argan, avocado, and sunflowers oils to keep your hair deeply moisturized. Before buying any dyes, choose one that should match your hair color and condition.
Best Professional At-Home Hair Color
Rather than creating a dramatic color change, it enhances and deepens your current color while also deeply conditioning hair. To that point, you can also use it as a mask as often as you want since there’s no risk of it damaging your hair. Those are the hardest colors to freshen up and add a new shine, but this semi-permanent hair dye does the job. According to our Diversity Pledge, 15% of products in our newly published market roundups will feature Black-owned and/or Black-founded brands.
This became apparent after I went red, terrified that I would destroy my natural hair color. We suggest this drugstore hair color kit to anyone looking for an affordable, widely available, long lasting color that doesn't contain ammonia. It outperformed other custom-color kits at being simple to use and not messy, having an unobtrusive scent, not causing irritation and resisting fading. Celeb colorist Amanda Lee swears by color-depositing conditioners and masks. "They're temporary—so there's less room for error—and they often contains moisturizing and nourishing ingredients that help improve hair health," says Lee.
Best Drugstore Natural Hair Dye
I selected different brands because they all have something to stand out more, depending on what you want to do with your hair. For example, some recommendations are better for gray hair, and some for highlights. Some at-home hair dye kits include accessories like brushes and plastic gloves, but it's always good to have some on hand before you get started, especially if you're worried about staining your skin.
Certified organic ingredients like argan oil, chamomile, and coconut oil make this natural hair dye stand out among the rest. It's ammonia-free, cruelty-free, and even vegan, and it comes in a wide range of colors. It does, however, require a heat source to work, as the heat allows the ingredients in this dye to penetrate the hair, thus depositing color sans ammonia. The official instructions recommend using a heat cap or blow dryer to do the job. It deposits a wash of pigment onto color-treated strands to extend the life of hair dye, enhance your natural color, or change up your natural color slightly. We're big fans of this kit from Kristin Ess, which you can use in the shower for a quick dullness fix and color boost.
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Dr. Lal also recommends petroleum jelly, like Vaseline, to protect your face from the dye. "Use this along the hairline to prevent hair dye from getting on your face or hairline," he says. For with pre-lightened hair those looking for a botanical-based boxed color free of harsh substances like ammonia, sulfates, and parabens, Biolage is a great choice. We recommend this easy-to-use kit for anyone looking to touch up their roots, cover grays, or go longer between salon appointments.
The GH Beauty Lab regularly tests at-home hair dye with both consumer testers and in controlled Lab tests. In the Lab, our scientists dye human hair samples in black, brown, red and blonde shades and visually evaluate each for color results and gray hair coverage. Style your hair in the perfect way with the amazing range of hair dryers available at Target.
Unfortunately, it can take a toll on your hair and may irritate sensitive skin. If you want to achieve a red color at home that actually lasts without damaging your hair, we highly recommend Revlon Colorsilk. We tapped celebrity hairstylist Christin Brown for advice on using drugstore hair dye at home.
Byrdie contributor Melanie Rud has over a decade of experience in the beauty industry, writing for some of the biggest magazines and websites out there. Since she has her hair professionally colored, she relied on the input of experts and plenty of consumer reviews to compile this list. This story was updated with additional tips and insights by Theresa Holland, a commerce writer and product tester specializing in at-home beauty treatments. Either someone that you’re put in touch with through a service (like Madison Reed) or a local colorist that you feel comfortable reaching out to for some tips.
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Use a volumizer one-step hair dryer for brilliant shine in one single step. With three speed setting and options for styling flexibility, one-step dryers give your hairstyle a professional touch with ease. Volumizer hair dryers can be placed close to the scalp for that perfect hair lift without causing any heat damage to your hair strands. Looking for salon-like results at home with a professional hair dryer? The Infiniti Pro hair dryer comes with Ionic technology that gives you smooth and shiny hair that looks gorgeous. It comes with concentrator and diffuser attachments that gives you plenty of styling options.
The dye is ammonia-free, PPD-free, and sulfate-free to reduce any potential damage, and the formula even includes hydrolyzed soy protein to add strength. This kit from Clairol's Nice'n Easy drugstore line comes in 50 shades, including several black hues. Beyond true black, there's comic book-inspired blue black, deep cherry black, plum black, and natural-looking brown black.
Don’t forget to look at the colors available and read the ingredients before you buy/use them. However, these dyes are an excellent choice if you want a subtle change without damaging your hair a lot. Permanent hair color doesn't have to require a ton of potentially iffy chemicals, as evidenced by this clean formula from Schwarzkopf. The formula is free of ammonia, silicone, and alcohol, but it still provides you with rich, long-lasting color.
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